A Three-Phased Approach To Marketing Campaigns
At BrainCube Studios we have a three-phased approach toward marketing campaigns. Some campaigns may require more time to set up while other campaigns need to ramp up pretty fast, however we usually allot a month for each phase. While the phases are consistent, each campaign is customized with a unique marketing strategy and content plan.
Phase I — Research & Development
We work closely with our clients to determine goals (how we'll measure success), what content we will create, and where it will live (blog, email blast, ... etc.)
From there we develop a calendar that details when the pieces of content will be created, edited, and published.
Then we keep the caffeine on an IV drip and create batches of content that we then send to our clients for review and approval.
Phase II — Publication
We disseminate our client's message in to the world and do what we can to amplify it.
Phase III — Analyze & Optimize
Lastly, we analyze how well the content was received, shared, and helped to achieve our client's goals. Together, we learn which tactics worked (then repeat!) and revise what isn't working.
Learn More About Content and Inbound Marketing
Find out the difference between inbound and content marketing, our different levels of marketing support, or what a la carte services we have that might pique your interest. Or, let's discuss more specifically about how inbound and content marketing can help your small business.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.
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